Make sure you clearly communicate your trade show goals to your exhibit design partner so they can create an exhibit around your objectives that will help you reach your objectives. You can get a company such as NGP Integrated Marketing Communications to help you with this, but some common goals are listed below. Your trade show booth is a tool that supports your trade show marketing goals, so making sure your goals are properly outlined is a key step in designing your trade show booth. Your Goals Inform Your Trade Show Booth Design 8 Create a Killer Trade Show Booth Design.4.2 Don’t Underestimate the Importance of Lighting.3.1 What Type of Exhibit is Right for Your Brand?.3 Trade Show Booth Design Considerations.1 Your Goals Inform Your Trade Show Booth Design.
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